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Semantic Differential Comparisons for each [Main demographic], Tables
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One report for each [Main demographic].
Semantic Differential Comparisons show all word or keyword pairs in a semantic differential group in a single table, ordered to show the largest differences between pairs.
Useful to analyse which words or keywords that have the strongest association with a brand or scenario at a glance.
If there is more than one group using the same word pairs, each group gets its own comparison.
Top and Bottom Ratings for each [Main demographic] - Table
Ratings Summary Trend for each [Main demographic] - Table
Selection Distribution by [Main demographic] - Table
Trends for Rating Values and Distributions for each [Main demographic] - Table
Summary Question Profiles by [Main demographic] - Chart
Summary Questions - Chart+Table
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